"swim]" App Store Keywords Research Case | ASOTools
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"swim]" App Store Keywords Research Case | ASOTools

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1.Preparing Research App Store Keywords 

When you are working on App Store Optimization Services, in order to help you choose the best App Store keywords in Google Play or Apple App Store , it is worth studying this report carefully. This keyword research report about “swim]” will use the data collected by ASOTools for a comprehensive analytic. For example, long tail keyword data: “foot mercato”, “mesenjerr”, “الألعاب”, “blood”, “pharmacy”, “onaco”. 

If you are doing App Store keyword research with the keyword inspector, we recommend that you create a specification for your app store keyword optimization.  For instance:

Question
Keywords
User
Keywords
The action
Keywords
Function
Keywords
The location
Keywords
Question keywords describe why users search for applications. User Keywords represent the role your target audience plays when using the application. The action keyword specifies how to handle your application and use it.
 
Function keywords are basic functions of an application. The location keyword describes where people use your application.

Well, after establishing the theoretical basis of App Store optimization, let’s make a case analytic and study the specific data performance of this keyword in Google Store and Apple App store with app store optimization tools.

2.Research Keyword “swim]” with Google Play Data

Extended Long tail words

Obviously, once the root of the core keyword is determined, you need to expand more long tail words. For example, I have collected the top 5 long tail words related to the keyword swim] from the ASOTools, as follows:

Top 5 Keywords Search Volume KD Search results Head apps
[adult swim] 48 34 250+ 184
think or swim 46 31 248 170
swim suit 46 5 250+ 49
swim 44 58 250+ 36
thinker swim 41 36 250+ 193

The search volume of the core keyword swim] in Google App Store reached 51, its difficulty level reached 4, and the number of apps related to it reached 250+, among them, there are 33 apps with more than 1,000 comments, and the top 10 apps are selected. They are:

# App Icon App Name Top1 Keyword Search Volume KD
1
Meet Mobile: Swim meet mobile 12 34
2
Swim.com: Swim Workouts, Tracking & Leaderboards swimmers 51 11
3
SwimUp - Swimming Training swimmer 51 23
4
MySwimPro : Swim Workout App myswimpro 11 35
5
[adult swim] [adult swim] 48 34
6
aquapark.io piscina 56 16
7
Swim Coach - Workouts for Swimming & Triathlon swim workouts 18 9
8
arena SWIM | Start swimming today! speedo swim 21 25
9
Swimming pool Water Race- Uphill Rush Water Racing soiming pool 55 30
10
Water Jump Diving - Swim Challenge swim and jump ≤5 30

The top 5 keywords mentioned above are just one of the selected cases. You can select keywords in any range according to your own criteria. Generally, the search volume for keywords should be between 20 and 80, the difficulty should be less than 50, and then analyze the keyword data of the competing App according to the keywords.

ASOTools Suggested Keyword

Top 5 Keywords Search Volume KD Search results Head apps
ganes 63 56 250+ 239
td bank 61 45 249 210
strava 61 27 250+ 127
t.d bank 61 30 250+ 213
dibers 60 29 248 182

In the era of big data analysis of app store keywords, computers are sometimes smarter than us. Therefore, ASOTools provides us with a new function, that is, based on your search target keywords, it is extremely intelligent to recommend accurate keywords for potential traffic. 

Top 10 apps related to the App Store keywords:

# App Icon App Name Top1 Keyword Search Volume KD
1
Temple Run 2 gamed 59 58
2
aquapark.io piscina 56 16
3
Hungry Shark World tidurones 48 18
4
Uphill Rush Water Park Racing water parks 55 13
5
Operate Now: Hospital - Surgery Simulator Game operating 46 34
6
Dog Town: Pet Shop Game, Care & Play with Dog dog 61 79
7
Cooking Fever food 69 86
8
Brain Out – Can you pass it? braim 53 33
9
Color Switch gqmes 54 56
10
Google Play Games p l a y s t o r e 80 54

These five keywords: “ganes”, “td bank”, “strava”, “t.d bank”, “dibers”. If you think the traffic is good, you can seriously consider optimizing it into your App store. You can also carefully study these ten apps: “Temple Run 2”, “aquapark.io”, “Hungry Shark World”, “Uphill Rush Water Park Racing”, “Operate Now: Hospital - Surgery Simulator Game”, “Dog Town: Pet Shop Game, Care & Play with Dog”, “Cooking Fever”, “Brain Out – Can you pass it?”, “Color Switch”, “Google Play Games”, look at their optimized core words.

3.Conclusion

Now, do you know how to find the best keywords? The above is a case of my research keyword “swim]”. You can also research keywords according to this idea in the process of the app store optimization, and then use the intelligent services provided by ASOTools.

There are many App store keyword tool, which can be used together to ensure the accuracy of keyword data. I recommend these ASOTools:

4.More Case Analytics Similar to The Keyword “swim]